The first is to provide consumers with a seamless purchasing experience, characterized by convenience, transparency, and flexibility.

The outlook for buy now, pay later - and the challenges aheadīuy now, pay later payment models have a dual mandate.Several key questions remain - especially around how incumbents will respond to the emerging threat, and whether BNPL players really can offer a better alternative to credit cards without harming consumers. While the BNPL industry is still in the early innings, competition is quickly mounting. However, there is growing evidence that BNPL is at an inflection point.īy 2025, the global BNPL industry is expected to grow 10-15x its current volume, topping $1T in annual gross merchandise volume by some estimates. This growth trajectory has incumbents paying close attention and increasing their efforts to improve the digital user experience.

Today, BNPL reflects a small portion of the overall spending on payment cards (including credit, debit, and prepaid cards), an industry that sees roughly $8T in annual spend volume in the US.

Buy outlook 2020